Posts Tagged ‘social media’

Peter & Lisa From Social Media IQ Talk To Me About The Value Of Social Media For Business

A couple of weeks ago I was fortunate enough to attend Social Media IQ’s “Getting your Business Facebook ready for 2010!” workshop in Cape Town.

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Some time ago I connected with Peter and Lisa from Social Media IQ on Twitter and Facebook. When they decided to come to Cape Town to do the workshop they invited me to attend as their guest.

It was an extremely valuable experience. I thought I knew a lot about social media, but there was a lot that I didn’t know. The workshop was focussed at beginners and spoke much about the psychology and value of participating in the social media environment.

My social experiment is my business. And my business has only been successful because of social media. I don’t think I would have lasted 10 minutes let alone 10 months if I wasn’t able to tell this story and engage with people in the social media space. The beauty of it is that I have done everything without spending money. Yes, I may have had a little help from people in terms internet connections and things like that, but everything I use is basically for free. Think of what that can mean for you.

If you don’t quite know how to take your business into the space then there are people like Social Media IQ who can help you with that.

I strongly recommend that you get in touch with Social Media IQ if you would like your business to play in this very exciting space.

You can find Social Media IQ on Facebook or you can find Peter and Lisa on Twitter.

Have WE Got A Story For You – Ubuntu In The 21st Century

So, up until now you may have heard about this crazy guy who has decided to live without spending money for 5 years. You may also have heard that this guy plans on giving away R555 555 555.55 by the end of the 5 years. Some of you may be his friend on Facebook, some of you may follow him on Twitter, some have even gotten involved with his story either by trading with him or sponsoring him and some of you might have your logo tattooed on his right arm!

The more perceptive of you may have realised that this guy that I speak of is me. Hi there. :)

Even though it may appear that for 10 months I have succeeded in living without spending money, the truth is that I have only accomplished what you have allowed to happen or what you have supported me in doing. WE have made it possible for one guy to live without spending money.

What’s also kinda beautiful is that it all happened rather organically. I have tried my best not to ask anyone directly for any kind of support, preferring a ‘just putting it out there’ strategy. That way, anyone who has responded to an invitation has done so out of their own free will…their action or contribution then is their own idea, their own creation. This has made me happy, yet I do feel that if I had been more comfortable asking for help, this story may have progressed a bit further than it has, and more people would know about it.

It is clear to me now that a community of people is way more interesting and powerful than any individual. My friends: Kelly Guidry Robinson, Calvin Dorman (also my minister of transport), Priscilla Talle and my trusty side-kick Anita B have helped me see that in the last 10 months, I have already begun to build that community.

In my previous message, I mentioned that I wished the story had been documented more effectively. That is an understatement. I’ve always known that the success of this experiment is dependent on its story being told. What good could come of this experiment if no-one knew about it? However, stories have the power to do much more than just spread a message. They can be leveraged in many different ways.

The story is where I would like much of the focus to be from now on. In the world of instant media and self publishing, stories are a powerful business tool. Being a part of this story has arguably been my most valuable trade item and I want nothing more than to add value to my friends, my country and the world. With a bigger and better story that reaches more people, WE can do that.

So how do WE tell a bigger and better story? In short, WE tell the story TOGETHER.Welcome to the future of story telling which I call WIKI-ALITY! (if wikipedia and a reality show were to fall in love and have a baby, that baby would be called wiki-ality!)

Seriously though, imagine an online reality show:

  • that is Crowdsourced
  • that is Open source
  • that is a real time documentary
  • where all the content is generated, contributed, shared, edited and published freely by a community of collaborators
  • that exists on any and all social media platforms like: Youtube, Zoopy, Facebook, Blogs, Twitter etc etc.

I don’t think anything like this has been done before so we’ll figure out the best way to do this. We will use the Facebook group to have discussions as well as real life brain-storming sessions and face to face meetings. Everyone is welcome be a part of this process – all input is valuable. You don’t need to be an expert to be a part of this.

With social media EVERYONE has an audience and ANYONE can tell a story. If you are on Facebook, you basically have your own little multimedia reality show already and you are watching your friends’ shows too. What if we put a little intention behind that and chose to tell stories that have value? Wouldn’t you rather keep up with what your awesome friends are creating in the world than those silly Kardashians? Let’s create our own reality shows, let’s tell the stories that we think should be told.

All you need is phone with a camera and you can create content. With an internet connection you can share that content instantly with your own community, and their community and so on. Your reach is bigger than you think. By sharing that content with people who have skills that you don’t, the quality of the product (the video, blog post etc) can only improve. My biggest fear has been editing. I know that there are people out there who love editing.  If we provide them with footage, they can add what they love to it. Animators can make cool titles, musicians can make sound tracks etc. Maybe you like to take pictures but are not a confident writer. You could share you images with the community and allow others to use them in their posts. The reverse is also true, writers you can find awesome photos to add to your articles.

The best part is that you get to tell the story that most interests you and your community. You get to tell your own story or your version of another story.The possibilities with collaborations like this is endless.


WHAT STORIES DO WE WANT TO TELL?

I see 3 immediate areas of focus: the people who make up that community, the community itself and the projects created by the community.

The People:

Well that is you and me. So far I have been doing this for 10 months so maybe my story is the biggest so far. However, like I’ve said before, many people have played an integral part in that story. The interactions that have taken place and relationships that have made it possible for for me to live without spending money are what is really interesting about this story. Let’s say I have exchanged value with 5 people so far, then there would be 6 unique perspectives of those exchanges, 6 possible stories right there. But then, those stories could be perceived differently by the greater community and someone may choose to retell those stories to his or her community, then we have 12 stories. You see how this could work?

The Community:

The community that we are creating already exists. I was its first member, but you (my friends) are where its real value lies. Although it already exists our task now is to systemise it and formalise it so that it can be more effective.

It will:

  • Answer the question “What can we create without spending money?”
  • Support members to share and leverage value between each other by means of trade, sponsorhip and donation
  • Be an incubator for the projects (social enterprises) that will make the money that will be given away (R555 555 555.55)

The Projects:

The projects are social enterprises designed make money to give away. What is special about them is that they will all be created without spending money. Everything that these ‘businesses’ require to create their products & services will contributed by community members.

By documenting each of these areas we make it possible for many stories to be told. You can either be the subject of a story, play a part in telling a story or share other people’s stories.


I believe that the best way to tell a really big story is to tell many small stories, don’t you? What story do you want to tell? How do you wish to get involved?

The following discussions have been created on the Facebook group (see if you can spot the subtle change in the name and description):

Who? What? Where? When?

What part of this story is most interesting to you?

What type of projects should we work on?

What would you like to know?

Please join the conversation.


Much love

Adin & Team



How Can I Be Of Service To You?

Just because I don’t spend money doesn’t mean I don’t work. Just like everybody else, in order to be successful and get what I want, I must find ways to be valuable to people, and be of service.

I thought it was time to remind you of the types of things that I do:

Life Coaching
Consciousness Coaching® is a brand of coaching developed my Marc Steinberg of Creative Consciousness International.

Coaching is a professional, result-orientated dialogue about all personal and working issues. It aims to generate and expand success and personal growth, producing exponential breakthrough results through insight and action. For more info on coaching, please visit the website www.consciousnesscoaching.co.za

Marketing/Advertising
If you offer me your product/service/resources/support/advice, or generally help me to live without spending money and to give lots and lots of it away, you and your business will get exposure to people following my story.

I will blog about you, tweet about you and even upload videos to Facebook and YouTube. I do not have a rate card or anything like that and will not promise ‘x-number’ words in a blog post or ‘y-many’tweets if you give me something. This is where the authenticity comes in – I will write and share what I am moved to write and share.

Social Media Services
I may not be an expert but I do know my way around Facebook and Twitter. If you are new to social media or not familiar with all its wonderful opportunities and possiblities, I can show you how.
Let me help you create a group/event/fan page on Facebook or set up an account on Twitter.

Also, I have quite a few friends on Facebook (1853, to be exact) so I can invite my friends to your event /group or suggest they become a fan of your page.

House-sitting
If you are not going to be home for whatever reason, why not let me look after your pets, plants and property. I am a non smoking, non drinking all round good guy and I am pretty damn responsible.

Designated driver
As your designated driver I will drive my scooter to your house, pick you up and drive your car to pick up your other mates and head out on the town. I join you on your night out and you split the costs of my evening between you – if you go to dinner…I eat, if you go to a party…you pay for me to get in and you keep me hydrated with non alcoholic beverages. Then when you decide it’s home time, I drop everybody off safe and sound and then drive home on my scooter.

Inter-personal assistant
Wouldn’t it be nice if everyone had a personal assistant to take care of that stuff? But seriously, who can afford a full time personal assistant anyway? In fact, who needs one? We can take care of most things that come our way but every now and then we need a bit of help…that’s where I come in!

As your interpersonal assistant I can do those once-off, random, inconvenient things that you just can’t get to. And you can share me…I don’t mind.

My Right Arm
MY RIGHT ARM launched at the beginning of the year and is my answer to the question “What are you willing to do to live without spending money?” Quite literally, I am giving MY RIGHT ARM, are at least advertising space on MY RIGHT ARM to friends of mine with businesses.
I am creating 25 extremely unique advertising opportunities on MY RIGHT ARM for brands who would like to support me in my quest to live with out spending money. If your product or service can help me live well, or do the things that I need to do, get in touch with me, you could be next to have your logo tattooed on MY RIGHT ARM.

Public talks/motivation/inspiration
Remember Calvin Dorman, of Calvinbusiness.co.za, my friend who agreed to buy me petrol for the rest of my 5 year experiment? The deal that we struck was that I will give a talk per month at Calvin’s business networking and goal setting club, E=mc3.I will be happy to offer similar talks to other companies, organisations or clubs.

So that’s what I have to offer. Anyone out there want what I’ve got to give?

If you want to do a trade of some kind, here is how to get hold of me:

adin@nu-buntu.co.za

@AdinvanRyneveld

071 220 9605

http://www.adin.co.za/

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